Industry Veteran brings background in Online Video, Network Monetization and Publisher Technologies.

New York (April 29, 2009) CheckM8, the leading independent ad management provider today appointed Dan Scherer to the newly- created position of Senior Vice President, Sales and Marketing. Mr. Scherer will manage the company’s relationships with large content publishers and ad networks. He will also direct the introduction of the company’s Rich Media AdVantage platform and advanced services to the full digital advertising ecosystem and lead the expansion of CheckM8’s sales operations.

“We are very pleased to have Dan join the CheckM8 team. This is a critical addition for us to continue the high-growth we are experiencing and Dan’s energy, experience and abilities will enhance our market presence with proven thought leadership, partner focus and a drive to succeed,” says Dana Ghavami, Chief Executive Officer of CheckM8.

Mr. Scherer comes to CheckM8 from Tremor Media, where he had been Vice President of Publisher Relations since 2006 and managed the growth of the publisher technology sales and operations teams, managed partner relations and led the market introduction of the Tremor Media publisher technology platform.

Before Tremor Media, Mr. Scherer headed global sales for On2 Technologies in the mobile and device markets and was a Solutions Executive with the M&E group at AT&T Digital Media where he worked with leading publishers and agencies such as Comedy Central, Disney and the Omnicom Group. Mr. Scherer served as a subject matter expert for the Institute of Media and Entertainment and started his career with CNN and Weather.com as part of the teams that introduced their first multimedia platforms and product offerings.

CheckM8 (www.checkm8.com), pronounced “checkmate”, offers the online advertising industry the most modern and advanced technologies to maximize ad revenues and operational efficiencies. CheckM8 ad management platforms independently empower digital content providers to monetize display and premium advertising with unparalleled inventory, rich media and video yield. CheckM8 is the trusted partner for over 100 leading media brands, networks and service providers worldwide including CCI of Dentsu, Nielsen, Terra Networks, Time Inc., Washington Post. Founded in 2000, CheckM8 is based in New York City with partner offices in Asia and Latin America and R&D facilities in Tel Aviv.